SeeJay Growth Partnership
Make SeeJay easier to discover, easier to trust and easier to book.
A monthly growth partnership led from Vancouver, built around Japan travel demand, foreign travellers, seasonal campaigns, trade partnerships and a website that works as hard as the team behind it.
TOKYO
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THE WORLD
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THE WORLD
Growth journey 2026 to 2027TokyoFujiKyoto
The starting point
Strong travel product. Almost no search footprint.
The audit is unusually clear. SeeJay has real tours, cultural experiences and a registered travel operation, but the digital foundation is not yet translating that strength into discoverability or predictable demand.
Audit reading
Organic demand is almost invisible
The report records 3 organic visits a month, down 40 percent. That is not a stable baseline. It means the current site is not participating meaningfully in travel discovery.
3 visits a monthDown 40 percentTraffic share 0 percent
The problem is structural, not a lack of travel demand.
A rebuild is the fastest way to remove trust friction.
Business credibility is real
The site states that SeeJay is a Tokyo registered travel service arrangement business and positions itself as a land operator for overseas agencies.
International positioning is a genuine advantage
English and Hebrew support, Jewish traveller needs, kosher arrangements and cultural sensitivity create a defendable niche.
Public presentation needs quality control
The current package page shows three multi day packages at ¥499, and several pages contain visible copy errors and old travel health language.
The rebuild should serve both travellers and trade buyers
The current business already speaks to direct travellers and travel agencies. The new site should make both journeys clear from the first screen.
The commercial story
The opportunity is not one metric. It is a full demand rebuild.
The report connects search, content, paid acquisition and trade development so early revenue does not depend on SEO alone.
The partnership model
One monthly growth system, not disconnected marketing tasks.
Vynzo coordinates the plan, priorities, content, search, paid media, design, video, trade outreach, reporting and conversion work. Leznit keeps the agreed website foundation technically healthy.
Growth direction
Monthly priorities, seasonal demand, audience focus, offer positioning, budget allocation and a clear action list for the next cycle.
SEO and AEO
Technical cleanup, tour and destination pages, content, authority building, local visibility and AI answer discoverability.
Organic social and creative
Travel content planning, platform ready creative, edited vertical video, seasonal storytelling and repurposing across agreed priority channels.
Paid acquisition
Meta and TikTok management, landing pages, lead capture, retargeting and email follow up with client funded media spend.
B2B growth
Travel advisor, operator, cruise and incentive outreach supported by trade pages, capability material and rate information.
Reporting and optimisation
Live dashboards, monthly performance reviews, search movement, lead quality and practical reallocation of effort based on evidence.
Foundation first
We rebuild the website before asking marketing to work harder.
The standard SeeJay rebuild and setup is included inside the engagement. There is no separate build fee as long as the required functionality stays within the agreed website scope.
Included within the agreed standard scope: rebuild, launch setup and recurring routine maintenance. Domain and hosting stay in SeeJay ownership. Complex custom functionality is priced only when a separate scope is approved.
Website rebuild included.
Vynzo owns the growth brief. Leznit delivers the technical build, launch support and monthly maintenance for the agreed site foundation.
Responsive tourism led design with SeeJay brand continuityTour, destination, experience, guide and trade page templatesSEO ready structure, schema, redirects and clean index controlsAnalytics, forms, conversion events and dashboard connectionsMultilingual ready structure for priority marketsPerformance, backup, update and routine maintenance supportDomain and hosting remain owned and paid by SeeJay
Private Japan journeysTravel deeper.
Travel deeper.
Leave with stories.
A modern travel front door built around clear tours, local expertise, cultural experiences, trust and frictionless enquiry.
Included website support
Routine work that keeps the growth site healthy stays inside the monthly partnership.
- Core updates, backups and issue triage
- Form and tracking checks
- Minor page and UI improvements
- Technical SEO fixes inside the agreed architecture
- Content publishing support within the growth plan
- Performance and usability review
Separately scoped when needed
Large software work is possible, but it is not silently absorbed into a marketing retainer.
- Custom booking engines or complex reservation logic
- Heavy CRM, payment or third party platform integrations
- Member portals, mobile applications or custom SaaS tools
- Large automation systems or data engineering
- Paid third party licenses and infrastructure
- Major functionality outside the agreed website rebuild
Search growth plan
Fix the structure, build useful travel content, then earn authority.
The report models a six month search runway because the early work is foundational. The first three months build the system. The later months are where the compounding effect becomes visible.
From almost invisible to a measurable search asset.
250to 700 ranking keywords
Modelled direction, not a guarantee. The supplied report targets 15 to 40 Top 10 keywords, 400 to 1,200 organic sessions, Ahrefs DR 8 to 15, Semrush AS 12 to 20 and 5 to 20 AI cited pages by month 6.
Weeks 1 and 2: measurement and index control
Install the measurement stack, export and investigate the backlink profile, remove junk index signals, recover hidden products and establish the baseline that every later report uses.
Search Console, Analytics, Tag Manager and Bing tools150 keyword baseline with Ahrefs or SemrushScreaming Frog technical crawlLooker Studio dashboardBacklink source investigation before disavowGoogle Business Profile review
Seasonal demand
Japan travel marketing has a calendar. We plan before the crowd arrives.
Sakura is the clearest example. Content intended for March and April 2027 needs to be live months earlier. Waiting until the season is visible means missing the search window.
Priority window
Cherry Blossom 2027 needs to be won before spring arrives.
The report places publication in October and November 2026 for a March and April 2027 demand peak. That lead time is why seasonal planning sits inside the monthly strategy, not as a last minute campaign.
Autumn Foliage 2026
Peak: Late Nov to 11 Dec 2026
Tours: Nikko ¥135,300 · Hakone · Fuji · Kyoto ×4 · Kamakura
Viability NoWinter Illuminations & New Year
Peak: Mid-Nov to 3 Jan 2027
Tours: Tokyo · Yokohama ¥55,000 · Kyoto · Tsukiji
Viability TightQuiet Season Value
Peak: Mid-Jan to mid-Feb 2027
Tours: All 16
Viability YesPlum Blossom & Winter Holidays
Peak: Feb to early Mar 2027
Tours: Kyoto ×4 · Tokyo · Kamakura
Viability YesCherry Blossom 2027
Peak: 24 Mar to 4 Apr 2027
Tours: All 16
Viability YesGolden Week 2027
Peak: 29 Apr to 5 May 2027
Tours: All 16
Viability YesKyoto Geisha Season
Peak: April 2027
Tours: Geisha experiences · Kyoto ×4
Viability YesPost-Golden Week Quiet
Peak: Mid-May to early Jun 2027
Tours: All 16
Viability YesSanja Matsuri
Peak: 3rd weekend May 2027
Tours: Tokyo Day Tour ¥52,500
Viability YesSummer Festivals
Peak: 1 to 31 Jul 2027
Tours: Kyoto ×4 · Osaka ×3 · Kobe
Viability YesObon & Summer Peak
Peak: Mid-Jul to mid-Aug 2027
Tours: Hakone · Fuji · Enoshima
Viability YesAutumn Foliage 2027
Peak: Nov to early Dec 2027
Tours: Nikko ¥135,300 · Hakone · Fuji · Kyoto ×4
Viability YesVerified autumn and sakura timing in the report
| Place | Autumn peak | Sakura reference |
|---|---|---|
| Nikko | Late November | Seasonal route |
| Fuji and Kawaguchiko | Early to late November | Seasonal route |
| Tokyo | 29 November | First bloom 24 Mar, full bloom 31 Mar |
| Osaka | 4 December | First bloom 27 Mar, full bloom 4 Apr |
| Kyoto | 11 December | First bloom 26 Mar, full bloom 4 Apr |
Six month publishing schedule
| Month | Campaigns | Pages |
|---|---|---|
| Oct 2026 | Cherry Blossom core and Quiet Season | 6 |
| Nov 2026 | Cherry Blossom cities, Plum and Geisha | 6 |
| Dec 2026 | Golden Week and Geisha completion | 4 |
| Jan 2027 | Post Golden Week Quiet, Sanja and sakura forecast update | 4 |
| Feb 2027 | Summer Festivals | 4 |
| Mar 2027 | Obon and Autumn 2027 start | 4 |
| Total planned in this calendar | 28 of 50 |
Fixed 2027 dates retained from the report
| New Year's Day | 1 Jan |
| National Foundation Day | 11 Feb |
| Emperor's Birthday | 23 Feb |
| Vernal Equinox (long weekend) | 22 Mar |
| Shōwa Day | 29 Apr |
| Constitution Memorial Day | 3 May |
| Greenery Day | 4 May |
| Children's Day | 5 May |
| Gion Matsuri | 1 to 31 Jul (parades 17 and 24) |
| Tenjin Matsuri, Osaka | 24 to 25 Jul |
| Marine Day | 19 Jul |
| Mountain Day | 11 Aug |
Crowd calendar and selling angle
| Cherry blossom Late Mar to early Apr 27 | PEAK | Premium. Book early. |
| Golden Week 29 Apr to 5 May 27 | PEAK | Premium. Crowd management. |
| Summer / Obon Mid-Jul to mid-Aug 27 | PEAK | Early starts. Aircon transport. |
| Autumn foliage Late Oct to late Nov | PEAK | Premium. Nikko ¥135,300. |
| New Year 29 Dec to 3 Jan | PEAK | Hatsumode. Short window. |
| Post-New Year lull Mid-Jan to mid-Feb 27 | LOWEST | Value. Fills dead weeks. |
| After Golden Week Mid-May to early Jun 27 | LOW | Value. Best weather-to-crowd ratio. |
| Early December Early Dec 2026 | LOW | Late maples + illuminations. |
Audience focus
Foreign visitors are not one audience.
SeeJay is strongest when the message reflects how different travellers buy. We use the product mix and the company story to build audience lanes rather than pushing one generic Japan ad to everyone.
International travellers who value access, confidence and local context.
The paid model in the report prioritises adults 35 to 65 on Meta for a ¥52,500 per person product, while broader organic content reaches travellers earlier in the planning cycle.
USAIsrael and Jewish travellersEnglish speaking visitorsFamiliesPremium private travellersCulture first travellersFirst time Japan visitorsTravel advisors
Hebrew capability, kosher coordination and religious calendar awareness can become a clear reason to choose SeeJay.
Distinctive cultural inventory gives content, PR and paid campaigns something more ownable than a generic city tour.
Longer planning cycles make trust, detail, reviews and easy enquiry more important than short promotional copy.
The registered land operator role supports recurring B2B demand alongside direct traveller bookings.
B2B growth
One good trade relationship can be worth dozens of direct bookings.
The supplied model shows why the B2B lane should run beside B2C search and paid acquisition, not replace it. Trade buyers have longer sales cycles, but the value is recurring and less dependent on traffic.
US travel advisors
All 16 tours are the FIT product they book
DealCommission 10-15%
Cycle2 to 8 weeks
PriorityActive lane
US tour operators
They already run guides and vehicles
DealNet rates, 25-35% off
Cycle3 to 9 months
PriorityActive lane
Cruise shore excursions
Yokohama and Kobe tours already exist
DealContracted per-pax
Cycle6 to 12 months
PriorityActive lane
Corporate incentive
Kyoto ¥157,500 + geisha is incentive-grade
DealPer-programme
Cycle6 to 18 months
PriorityActive lane
Six month B2B targets
| Target | Cautious | Ambitious | Annualised (cautious) |
|---|---|---|---|
| Advisors who have booked | 3 | 8 | ¥1,108,800 |
| Tour operator contracts | 1 | 3 | ¥2,205,000 |
| Cruise relationships | 0 | 1 | - |
| B2B pages live | 6 | 10 | - |
| Qualified enquiries/month | 5 | 15 | - |
| Total | ¥3,313,800/yr |
Three decisions from the report
B2B matches the whole B2C conservative case
¥3.31M/yr from cautious targets vs ¥3.15M/yr from B2C. But contracted and recurring, not traffic-dependent.
Months 1 to 3 show nothing
Wholesale and cruise take 3 to 12 months. The pipeline builds invisibly.
Run alongside B2C, not instead
Same tour pages, schema and authority serve both. B2B adds 12 pages and outreach, not a second programme.
Performance marketing
Paid media gives the first three months a revenue lane while search is still building.
Client funded media spend stays separate from the retainer. The supplied plan models approximately $500 a month across Meta and TikTok, with creative volume high enough to keep testing fresh.
Meta
$300 a month, $1,800 across six months. The report prioritises Meta because the 35 to 65 audience aligns more closely with the ¥52,500 per person buyer.
Months 1 and 2 at $10 a day. From month 3 the model splits daily budget across cold acquisition, video viewer retargeting, site visitor retargeting and lookalike audiences.
TikTok
$200 a month, with the report using a six month total of $850. Targeting is US age 25 to 54, broad, with one ad group.
If platform minimums make $6.67 a day impractical, the report recommends running concentrated bursts such as $20 a day for 10 days rather than a weak trickle.
247 leads and about 19.8 bookings.
At an 8 percent close rate, the model estimates a cost per lead around $13. Break even requires about 9 leads a month while the plan models 38. These are planning assumptions and should be recalibrated from live campaign data.
ROI model from the supplied report
| Measure | Amount | ROI |
|---|---|---|
| Lands inside 6 months | ¥933,660 | 2.35× |
| Total those leads earn | ¥2,074,800 | 5.22× |
| Monthly from month 6 on | ¥436,800/mo | 5.82× |
| Annualised | ¥5,241,600/yr |
Total modelled media spend
$2,650, approximately ¥397,500. Revenue arriving within six months is modelled at ¥933,660, while total value from those leads is modelled at ¥2,074,800 because Japan trips can book after the reporting window.
Creative volume
| At launch | 15-20 videos |
| Ongoing | 4-6 new per month |
| 6-month total | ~40-45 videos |
| Why so many | One video stops working after 7-10 days at this budget |
Format: 9:16 vertical, 1080 by 1920, usually 15 to 30 seconds, a hook in the first 1.5 seconds and captions burned in. The base service focuses on editing and producing from available client footage and assets. On site shooting can be arranged separately.
Three month paid launch deliverable
Lead system
Lead magnet, landing page, five email messages and campaigns live on both platforms.
Video
24 vertical videos edited and captioned inside the initial three month delivery plan.
Longer six month content model
About 40 to 45 videos if the engagement continues, subject to footage availability and the monthly creative plan.
Dedicated team
One growth strategist in front. Specialists behind every workstream.
SeeJay will not have a physical Vynzo POC in Japan under the standard engagement. Strategy, coordination, reporting and execution are managed from the Vancouver office with calls scheduled around Japan business hours.
Dedicated Growth StrategistVancouver office coordinationJapan business hour callsSpecialist team by workstreamMonthly reporting and next actionsLeznit technical support connected
Growth Strategist
Owns the monthly plan, keeps the specialist team aligned, reviews results with SeeJay, coordinates approvals and decides what gets priority next.
Managed from Vancouver, Canada
Technical search, on page architecture, content briefs, authority and AI visibility.
Editorial calendar, destination content, seasonal angles and conversion copy.
Meta, TikTok, retargeting, lead quality and media optimisation.
Campaign creative, social assets, vertical edits and landing page visual support.
Travel advisor outreach, operator pipeline and trade asset management.
Tracking integrity, dashboard maintenance, KPI review and monthly reporting.
Website build, maintenance, technical issue resolution and agreed updates.
Checks forms, pages, releases, tracking and site behaviour before changes go live.
Traffic, rankings, leads, bookings, campaign data and trade pipeline.
Choose the next search, seasonal, content, paid and website moves.
Pages, creative, video, landing assets, emails and trade material.
Publish, distribute, activate campaigns and complete approved outreach.
Show what changed, what moved, what did not and what happens next.
What progress should look like
Targets are directional. Reporting stays factual.
We will not present modelled numbers as guarantees. The purpose of the targets is to set a working direction, then replace assumptions with live data as the site, campaigns and trade pipeline begin to produce evidence.
| Metric | Today | Month 3 | Month 6 if extended |
|---|---|---|---|
| Organic sessions/mo | 3 | 80-150 | 400-1,200 |
| Ranking keywords | 2 | 60-150 | 250-700 |
| Email leads | 0 | 90-100 | 240-250 |
| Bookings from paid social | 0 | 3-6 | 18-20 |
Working assumptions from the report
¥105,000
Average booking value used, based on ¥52,500 per person and an assumed average party size of 2.0. The report uses a cautious visitor booking rate of 0.5 percent and a target rate of 0.9 percent.
| Input | Value |
|---|---|
| Your average price per person | ¥52,500 |
| Assumed average party size | 2.0 |
| Average booking value used | ¥105,000 |
| Cautious booking rate | 0.5% of visitors |
| Target booking rate | 0.9% of visitors |
Two planning scenarios
| Scenario | 6-month revenue | Monthly income at month 6 | Annualised at that rate |
|---|---|---|---|
| Cautious | ¥582,750 | ¥262,500 | ¥3.15M |
| Target | ¥2,346,435 | ¥1,134,000 | ¥13.6M |
The report says the cautious case may break even around months 8 to 13 depending on fee level, while the target case may break even around months 5 to 7. Actual party size is the most important input to confirm.
Effect: Our cleanup gets undone
Response: We trace the source in week 1 before acting
Effect: 10 pages a month becomes 4
Response: 48-hour approval window agreed upfront
Effect: Every revenue figure halves
Response: Confirm before we finalise targets
Effect: Load times stay high
Response: If caching is not enough we will recommend a theme change in month 3
Effect: 2027 peak season is lost
Response: We will push you on this in October
Effect: Loss of confidence
Response: Monthly reporting shows indexing and ranking movement before traffic arrives
Commercial structure
One monthly fee for the core growth partnership.
The three month option builds the foundation. The six month commitment is the recommended path because it gives the search and seasonal plan enough runway to show meaningful movement.
3 months
BDT 180,000 per month
Total BDT 540,000. Approximately $1,463 a month and $4,389 total in the supplied report.
- Website rebuild within the standard agreed scope
- Monthly website maintenance
- SEO, content, paid management, video editing, trade work and reporting
- Client pays Meta and TikTok media spend directly
6 months
BDT 165,000 per month
Total BDT 990,000 with BDT 90,000 saving compared with six months at the three month monthly rate.
- Everything in the core monthly partnership
- Longer runway for search authority and seasonal demand
- Continuation of trade pipeline and content engine
- Month 6 outcomes tracked against the supplied model
Fee breakdown from the report
Where the monthly BDT 180,000 is allocated.
Privacy and operating boundaries
Access only what is needed. Keep ownership with SeeJay.
The growth team can work closely without treating client systems, customer information or credentials casually. Access is limited to agreed tools and purposes, with approval and ownership kept clear.
SeeJay retains ownership of its domain, hosting accounts, analytics properties, advertising accounts, website content and approved customer data.
Vynzo and Leznit request only the credentials and permissions needed for the approved work. Access can be separated by role and removed when no longer required.
Client information is used for delivery, measurement, support and agreed marketing activity. It is not treated as a separate commercial asset.
Commercially sensitive claims, pricing, major offers and public statements can follow an approval workflow agreed with SeeJay before launch.
Japan on site activity
ATL, BTL, local PR execution and physical production are not included as standard Vancouver delivery. If SeeJay wants them, Vynzo can arrange local partners, production or on site support and provide a separate scope and price.
Special technical work
The included website work covers the agreed marketing site and routine maintenance. Complex software, advanced integrations and larger technical products are scoped separately by Leznit before any cost is committed.
Marketing and technology can work as one system.
Leznit Software Corp. delivers the SeeJay website rebuild and ongoing agreed website maintenance. When SeeJay later needs something larger, the same technical partner can scope it without mixing hidden software costs into the marketing retainer.
Explore technical supportWebsite and web applicationsCustom software and SaaSMobile applicationsUI and UX designAPI and system integrationsAI and automation workflowsDashboards and internal toolsOngoing technical support
Source notes and scope notes
This proposal uses the supplied SeeJay Growth Report and a public review of seejay.jp completed in September 2026. Search and paid figures are snapshots or planning models and should be revalidated at kickoff. Website rebuild inclusion applies to the agreed standard marketing site scope. Hosting, domain, advertising media spend, third party platform fees, physical production, local Japan execution and major custom software remain client paid or separately scoped where applicable.
Prepared for SeeJay
Build the foundation. Then make demand compound.
Vynzo Media manages the growth system from Vancouver. Leznit Software Corp. keeps the agreed website foundation moving with it. The result is one accountable plan across discovery, content, performance, trade and reporting.